The Intuit QuickBooks Accountant Council meeting held on December 5, 2023, marked a momentous occasion for accountants and bookkeepers from all over the country. As members of the council, we had the privilege of gathering at the prestigious HQ London Victoria Office for a day filled with learning, sharing, and understanding.

 

The culmination of this year's event was truly extraordinary, as it united esteemed members of the Intuit Quickbooks Accountant Council alongside esteemed guests from our accounting community. The diverse array of attendees showcased a collective dedication to knowledge sharing, staying updated on product advancements, and offering invaluable feedback to enhance the profitability and efficiency of our practices. It was an honour to have our exceptional leader, Nick Williams, welcome and inspire all those in attendance, as his deep passion for our market-leading product is truly unparalleled.

 

One of the remarkable aspects of Intuit QuickBooks is their commitment to constant improvement. They are not satisfied with being just another cloud accounting software; they strive to be the greatest in the world. This drive for excellence is reflected in their eagerness to listen and learn from their users, which was evident during the event.

 

The Intuit QuickBooks team actively sought feedback and opinions from the attendees, asking what they loved most about QuickBooks. The resounding response focused on the exceptional service received and the dedication of the account managers who consistently go the extra mile to accommodate and support their customers. This personalised approach creates a seamless experience for accountants and ensures that they receive the utmost value from using QuickBooks.

 

Throughout the event, it was evident that Intuit QuickBooks values the input and feedback of its users. Attendees had the opportunity to provide insights into the current state of product development and were even given a glimpse into the exciting roadmap for 2024 and beyond. This level of transparency and collaboration builds trust and empowers accountants to shape the future of QuickBooks.

 

One of the noteworthy discussions during the event revolved around the impact of artificial intelligence (AI) on the industry. QuickBooks recognizes that AI is driving the transformation of the accounting landscape and is eager to learn more about its potential and how it can be harnessed to benefit accountants in their daily professional lives.

 

In addition to the insightful sessions and presentations by key individuals such as Bethan Moyse, J.B. Chaykowsky, Jonathan Valentine, and Gill Byrne, another highlight was the opportunity to connect with Michael O'Sullivan, customer training manager at Intuit QuickBooks. His passion for training and team building was inspiring, and it exemplified the dedication of the entire QuickBooks team.

 

The presence of the Zettle by PayPal team added another layer of value to the event. Their session on the Zettle as part of the Intuit Quickbooks ecosystem showcased the importance of nurturing partnerships and how it contributes to improving efficiency. Just like the biggest companies on earth, such as Google and Apple, QuickBooks understands the significance of a strong ecosystem in delivering a superior user experience.

 

The success of the event would not have been possible without the hard work of the Intuit team. Karen Malone and her team deserve special recognition for orchestrating such a remarkable gathering. Their dedication and commitment to making the Accountant Council event a success did not go unnoticed, and the entire council is grateful for their efforts.

 

Lastly, I would like to extend my appreciation to the entire Intuit QuickBooks team, including leaders such as Michael Benjamin, Kate Edwards, Thomas White, Matt Brodie, Laura Spencer, Sara Zaibag, Kendrick King, Bee, Jordan, John, Danny, Grace, Jaba Gnanasekaran, Shea Lees-Thomas, and the rest of the team. Their passion and unwavering commitment to creating an exceptional product and experience for accountants is truly commendable.

 

To my fellow accountants and bookkeepers who did not have the opportunity to be part of the Accountant Council or attend this round table discussion, I strongly encourage you to get involved. Whether by joining future events, accepting invitations from QuickBooks, or expressing your interest to your account manager, there are numerous opportunities to contribute and shape the future of this beautiful product.

 

Intuit QuickBooks has proven time and again that they are dedicated to transforming the accounting industry. Their continuous research and development, along with their receptiveness to user feedback, have resulted in groundbreaking products such as QuickBooks Advance, Practice Management, and ProTax. By embracing these innovations and learning more about the capabilities of QuickBooks, accountants and bookkeepers can truly understand how it can revolutionise their practices and drive profitability.

 

If you haven't experienced the power of QuickBooks yet, I invite you to Book a Demo today and witness how it can become the engine that drives your profitable firm. Join us in our journey towards transforming the accounting industry and embracing the potential of Intuit QuickBooks.